{"title":"Toothpaste and Dental Wellness","description":null,"products":[{"product_id":"colgate-total-active-prevention-original-toothpaste-75ml","title":"Colgate Total Active Prevention Original Toothpaste 75ml","description":"\u003cp\u003eThe Colgate Total Active Prevention Original Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003ch2\u003eFurther Description\u003c\/h2\u003e\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems.\u003cbr\u003e\u003cbr\u003eBeyond teeth cleaning, the powerful, patented², preventative technology in Colgate's Total Active Prevention Original Toothpaste helps with 8 oral health problems:\u003cbr\u003e1. Gum problems\u003cbr\u003e2. Plaque\u003cbr\u003e3. Tartar\u003cbr\u003e4. Sensitivity\u003cbr\u003e5. Enamel erosion\u003cbr\u003e6. Surface stains \u003cbr\u003e7. Bad breath\u003cbr\u003e8. Cavities\u003cbr\u003e\u003cbr\u003eBy using Colgate Total Active Prevention Original Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁵, so you can be confident your smile is protected and taken care of.\u003cbr\u003e\u003cbr\u003e*Plaque reduction before problems occur; helps protect enamel against acid erosion.\u003cbr\u003e¹With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e²US patented.\u003cbr\u003e³Bacterial plaque reduction, with 3 months continued use.\u003cbr\u003e⁴Vs. non-antibacterial fluoride toothpaste.\u003cbr\u003e⁵Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eGlycerin\u003cbr\u003eAqua\u003cbr\u003eHydrated Silica\u003cbr\u003eSorbitol\u003cbr\u003eCalcium Pyrophosphate\u003cbr\u003eAroma\u003cbr\u003eSodium Lauryl Sulfate\u003cbr\u003eTetrasodium Pyrophosphate\u003cbr\u003eCellulose Gum\u003cbr\u003ePotassium Nitrate\u003cbr\u003eStannous Fluoride\u003cbr\u003eXanthan Gum\u003cbr\u003eSodium Saccharin\u003cbr\u003eCocamidopropyl Betaine\u003cbr\u003eSodium Fluoride\u003cbr\u003eAnethole\u003cbr\u003eBenzyl Alcohol\u003cbr\u003eBeta-Caryophyllene\u003cbr\u003eCarvone\u003cbr\u003eLimonene\u003cbr\u003eMentha Piperita Oil\u003cbr\u003eMentha Viridis Leaf Oil\u003cbr\u003eMenthol\u003cbr\u003ePinene\u003cbr\u003eContains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646126432639,"sku":"114782979","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_d9a87b8a-f121-49b7-a015-83ef9f98a7c3.jpg?v=1780087260"},{"product_id":"morrisons-essentials-freshmint-toothpaste","title":"Morrisons Essentials Freshmint Toothpaste","description":"\u003cp\u003eMorrisons Freshmint Fluoride Toothpaste has been specially formulated to help:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFight cavities\u003c\/li\u003e\n\u003cli\u003eStrengthen tooth enamel\u003c\/li\u003e\n\u003cli\u003eRemove plaque\u003c\/li\u003e\n\u003cli\u003eProtect against bacteria\u003c\/li\u003e\n\u003cli\u003eFreshen breath\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e Aqua, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Fluoride, Sodium Saccharin, Zinc Citrate, CI 77891, Contains: Sodium Fluoride 0.32% w\/w (1450ppm F), Made to a vegan formulation in an area that uses non-vegan ingredients\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e Helps Fight Cavities, Protect Against Plaque and Reduce Bacteria, Oral Health Foundation Approved, Cruelty-Free International, Suitable for Vegans\u003c\/p\u003e","brand":"Morrisons","offers":[{"title":"Default Title","offer_id":57646126465407,"sku":"111999064","price":0.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_3fe1931a-fd85-437d-be1f-7b34dd84368d.jpg?v=1780087260"},{"product_id":"colgate-triple-action-extra-white-teeth-whitening-toothpaste","title":"Colgate Triple Action Extra White Teeth Whitening Toothpaste","description":"\u003cp\u003eThe Colgate Triple Action Xtra White Toothpaste keeps smiles strong, healthy \u0026amp; naturally white. The toothpaste has three benefits: protects against cavities, freshens breath \u0026amp; removes surface stains.\u003c\/p\u003e\u003cp\u003eKeep your smile strong, healthy and gleaming white with Colgate Triple Action Xtra White Toothpaste. This fluoride toothpaste has been designed for the whole family to keep their teeth in sparkling shape. With triple benefits in just one toothpaste, you know you're doing a great job. The whitening toothpaste provides cavity protection, freshens breath and helps to keep teeth naturally white with polishing micro-particles that remove surface stains. Three great reasons to keep smiling brightly with Colgate.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Fluoride, Sodium Saccharin, Limonene. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCavity Protection\u003c\/li\u003e\n\u003cli\u003eWhite Teeth\u003c\/li\u003e\n\u003cli\u003eFresh Breath\u003c\/li\u003e\n\u003cli\u003eMint flavour\u003c\/li\u003e\n\u003cli\u003eTriple benefits in one toothpaste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646126530943,"sku":"113006484","price":2.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_50f473f7-696c-4093-8a32-3d9c0e6046fc.jpg?v=1780087263"},{"product_id":"sensodyne-pronamel-intensive-enamel-repair-whitening-toothpaste-75ml","title":"Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste 75ml","description":"\u003cp\u003eNew Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Restore the natural whiteness of your teeth and repair your enamel surface with Sensodyne Pronamel toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear. Sensodyne Pronamel Intensive Enamel Repair Whitening protects against cavities and helps keep gums healthy*. Our unique re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth. *with twice-daily brushing\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste actively repairs weakened enamel caused by dietary acids\u003c\/li\u003e\n\u003cli\u003eWith twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth\u003c\/li\u003e\n\u003cli\u003eSensodyne Pronamel Intensive Enamel Repair Whitening toothpaste keeps gums healthy*|*With twice-daily brushing\u003c\/li\u003e\n\u003cli\u003eSensodyne Pronamel locks in minerals to help protect against the effects of acid wear\u003c\/li\u003e\n\u003cli\u003eSensodyne Pronamel Intensive Enamel Repair Whitening toothpaste is suitable for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eAll Pronamel products are made of fully recyclable packaging (tube, cap \u0026amp; carton).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":57646126662015,"sku":"110995838","price":6.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_04b7e18d-7a32-4cb3-a9d6-4f6a8396d994.jpg?v=1780087280"},{"product_id":"corsodyl-gum-breath-sensitivity-whitening-toothpaste-75ml","title":"Corsodyl Gum+ Breath \u0026 Sensitivity Whitening Toothpaste 75ml","description":"\u003cp\u003eThis whitening toothpaste targets plaque bacteria deep between the teeth and uses pro-neutra technology to neutralise bad breath bacteria. When bacteria builds up along the gum line, it can lead to bad breath and the gums receding, which exposes the tooth's surface underneath, leaving it unprotected and vulnerable to sensitivity. Great for people with sensitive teeth, this toothpaste forms a protective layer around vulnerable parts of the tooth. Brush twice daily with this whitening toothpaste to help remove stains that can build up on the surface of the teeth. Brush your teeth with this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay, while caring for your sensitive teeth.\u003c\/p\u003e\u003cp\u003eUse as part of your daily oral health routine for healthy gums and strong teeth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCorsodyl Gum+ Breath \u0026amp; Sensitivity whitening toothpaste is scientifically proven to target gum problems and bad breath while helping to protect sensitive teeth\u003c\/li\u003e\n\u003cli\u003eThe unique oral care formula targets plaque bacteria deep between the teeth and uses pro-neutra technology to neutralise bad breath bacteria\u003c\/li\u003e\n\u003cli\u003eThis whitening toothpaste helps to remove stains from the tooth surface with twice-daily brushing\u003c\/li\u003e\n\u003cli\u003eUse this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay\u003c\/li\u003e\n\u003cli\u003eFor use as part of your oral health routine, this toothpaste features a great peppermint and sweet spearmint taste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Corsodyl","offers":[{"title":"Default Title","offer_id":57646126727551,"sku":"112589201","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_1bb58eaa-b68c-432b-81e6-ba622315e014.jpg?v=1780087280"},{"product_id":"colgate-total-active-prevention-teeth-whitening-toothpaste-75ml","title":"Colgate Total Active Prevention Teeth Whitening Toothpaste 75ml","description":"\u003cp\u003eThe Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFights the root causes of many oral health problems before they begin\u003c\/li\u003e\n\u003cli\u003e24 hour antibacterial protection\u003c\/li\u003e\n\u003cli\u003ePowerful, patented, preventative technology\u003c\/li\u003e\n\u003cli\u003eClinically proven\u003c\/li\u003e\n\u003cli\u003eHelps with 8 common oral health problems\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eFurther Description:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems. And with clinically proven 24h antibacterial protection and a unique system that stabilises the active prevention ingredient, it's designed for superior performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains, it's also a good whitening toothpaste.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning and teeth whitening, the powerful, patented, preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003ePlaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646127055231,"sku":"114679074","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_9d1ee6d4-24cb-4080-8158-1999371b5d49.jpg?v=1780087283"},{"product_id":"oral-b-3d-white-luxe-perfection-whitening-toothpaste","title":"Oral-B 3D White Luxe Perfection Whitening Toothpaste","description":"\u003cp\u003eOral-B 3DWhite Advanced Luxe toothpaste comes with Oral-B advanced whitening technology. The deep penetrating foam actively removes surface stains in hard-to-reach areas and nourishing fluoride strengthens enamel. It also actively protects against surface stains for 24 hours with twice daily brushing.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e24 hours surface stains prevention with twice daily brushing\u003c\/li\u003e\n\u003cli\u003eUp to 100% surface stains removal\u003c\/li\u003e\n\u003cli\u003eAdvanced whitening toothpaste\u003c\/li\u003e\n\u003cli\u003eToothpaste with a cool peppermint flavour\u003c\/li\u003e\n\u003cli\u003eClinically proven, professionnaly designed\u003c\/li\u003e\n\u003cli\u003eRecyclable tube, more information on Oral-B website\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFurther Description\u003c\/h3\u003e\u003cp\u003eOral-B 3DWhite Luxe Perfection Toothpaste works to enhance your smile’s beauty, offering both amazing stain-lifting and stain prevention benefits, while protecting your Enamel. Try our toothpaste with the rest of our collection for even better results.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eGlycerin, Hydrated Silica, Sodium Hexametaphosphate, Aqua, PEG-6, Aroma, Trisodium Phosphate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Pvp, Xanthan Gum, Carrageenan, Sodium Chloride, Sucralose, Sodium Benzoate, Sodium Hydroxide, CI 74160, Citric Acid, Sodium Citrate, Potassium Sorbate, Menthol, Mentha Viridis Leaf Oil, Mentha Piperita Oil, Limonene, Eucalyptus Globulus Oil, Anethole\u003c\/p\u003e","brand":"Oral-B","offers":[{"title":"Default Title","offer_id":57646127251839,"sku":"107935471","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_5a9c4819-c1be-47e1-9104-a1ec693c5307.jpg?v=1780087284"},{"product_id":"corsodyl-ultra-clean-gum-care-toothpaste-75ml","title":"Corsodyl Ultra Clean Gum Care Toothpaste 75ml","description":"\u003cp\u003eAre you one of three people that suffer from bleeding gums. Bleeding gums when you brush is one of the first signs of gum disease, which if left untreated, can ultimately lead to tooth loss. Try Corsodyl Ultra Clean Daily Fluoride Toothpaste, clinically proven to help stop and prevent bleeding gums.\u003c\/p\u003e\u003cp\u003eSpitting blood can be caused by the build-up plaque bacteria along the gum line. If not removed, plaque accumulates, causing inflammation. Corsodyl Ultra Clean Daily Fluoride Toothpaste is proven to target 4x more bacteria build-up compared to a regular toothpaste. Made with a unique sodium bicarbonate formulation, it removes plaque and even reduces it in hard-to-reach areas.\u003c\/p\u003e\u003cp\u003eThis daily gum specialist toothpaste reduces bleeding gums and helps keep the seal between your gums and teeth tight - for healthy gums and strong teeth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCorsodyl Ultra Clean Toothpaste is a fluoride toothpaste that is clinically proven to help stop and prevent bleeding gums\u003c\/li\u003e\n\u003cli\u003e4 x more effective than regular toothpaste at removing plaque, the main cause of bleeding gums, with twice daily brushing\u003c\/li\u003e\n\u003cli\u003eTough on plaque, one of the main causes of bleeding gums\u003c\/li\u003e\n\u003cli\u003eLeaves gums feeling healthy and teeth feeling Ultra Clean after brushing\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use, always follow label directions. Recyclable tube, carton and cap.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Corsodyl","offers":[{"title":"Default Title","offer_id":57646127350143,"sku":"109978387","price":4.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_5f7d9730-dd38-480a-b33b-dbf862bbb040.jpg?v=1780087291"},{"product_id":"sensodyne-pronamel-intensive-enamel-repair-toothpaste-extra-fresh-75ml","title":"Sensodyne Pronamel Intensive Enamel Repair Toothpaste Extra Fresh 75ml","description":"\u003cp\u003eNew Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with extra care for the future and repair your enamel surface with Sensodyne Pronamel Intensive Enamel Repair Extra Fresh toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear. Sensodyne Pronamel Intensive Enamel Repair Extra Fresh protects against cavities and helps keep gums healthy*. Our unique re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth.\u003c\/p\u003e\u003cp\u003e*With twice-daily brushing\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSensodyne Pronamel Intensive Enamel Repair is a daily toothpaste that repairs weakened enamel surfaces\u003c\/li\u003e\n\u003cli\u003eThe formula has been designed to actively repairs weakened enamel caused by dietary acids\u003c\/li\u003e\n\u003cli\u003eThe toothpaste formula delivers more vital minerals that rebuild enamel vulnerable areas of the teeth\u003c\/li\u003e\n\u003cli\u003eWith twice-daily brushing, it helps to protect against cavities and keep gums healthy, while repairs and rebuilds early acid microdamage in the enamel surface areas of the teeth and fortifies teeth\u003c\/li\u003e\n\u003cli\u003eEspecially designed to help protect against the effects of enamel loss for strong and healthy teeth\u003c\/li\u003e\n\u003cli\u003eAll Pronamel products are made of fully recyclable packaging (tube, cap \u0026amp; carton).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":57646127382911,"sku":"110787001","price":6.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_e7c5a62e-3883-41fe-8a0e-919326bbe401.jpg?v=1780087291"},{"product_id":"sensodyne-clinical-protect-active-white-toothpaste","title":"Sensodyne Clinical Protect Active White Toothpaste","description":"\u003cp\u003eSensodyne Clinical Repair Active White toothpaste starts to repair sensitive teeth in 2 minutes, for clinically proven sensitivity relief in 14 days. It rebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones. This toothpaste regenerates the vital layer of protection that sensitive teeth have lost. Contains extra-fine Perlite and Silica for superior whitening action. With a rich foam and a cool blend of peppermint \u0026amp; spearmint.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily use fluoride whitening toothpaste for sensitive teeth; starts to repair sensitive teeth in 2 minutes\u003c\/li\u003e\n\u003cli\u003eWith continued use this Sensodyne whitening toothpaste is clinically proven to provide long-lasting sensitivity relief and help prevent the pain from coming back; 35% better whitening action while being gentle on sensitive teeth\u003c\/li\u003e\n\u003cli\u003eRebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones; with extra-fine Perlite and Silica for superior whitening action\u003c\/li\u003e\n\u003cli\u003eRichly foaming whitening toothpaste with a cool arctic mint blend of peppermint \u0026amp; spearmint for a sophisticated freshness\u003c\/li\u003e\n\u003cli\u003eThis Sensodyne toothpaste has a recyclable tube, cap and carton\u003c\/li\u003e\n\u003cli\u003eContents: 1x Sensodyne Clinical Repair Active White, Sensitive Toothpaste, 75ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":57646127546751,"sku":"114624313","price":10.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_ad5f3f87-a120-4ca8-bdf2-e5d4e4932ad2.jpg?v=1780087293"},{"product_id":"colgate-max-white-purple-reveal-teeth-whitening-toothpaste","title":"Colgate Max White Purple Reveal Teeth Whitening Toothpaste","description":"\u003cp\u003eColgate's first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones \u0026amp; is safe for your enamel. *Effect is temporary.\u003c\/p\u003e\u003cp\u003eInspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. Colgate Max White Purple Reveal Instant* Teeth Whitening Toothpaste with its optic colour-correcting technology lets you reveal your whiter smile from the first brush. What's more, its efficacy is clinically proven to remove up to 100% of surface stains** caused by food and drink and is enamel-safe for daily use. Our purple toothpaste contains fluoride so your pearly whites get daily cavity protection as well. Don't miss out on the hottest oral beauty trend and try Max White Purple Reveal to instantly* brighten your smile!\u003cbr\u003e*Effect is temporary.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160. 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Plus, its flavour enhancing technology with a blend of purposefully selected flavour ingredients helps to balance the overall taste; combined with specific cooling materials for a fresh experience. The toothpaste comes in a carton, tube and cap which are all recyclable. Start brushing your teeth twice daily with Corsodyl Active Gum Repair toothpaste to help target the cause of gum disease. It actively helps gums start repairing in just 1 week*. For healthy gums and strong teeth.\u003c\/p\u003e\u003cp\u003e*greater improvement in gum health after 1 week compared to a regular toothpaste\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA toothpaste for gum problems for adults that actively removes plaque bacteria to help repair swollen, inflamed \u0026amp; bleeding gums from just 1 week*\u003c\/li\u003e\n\u003cli\u003eDesigned by gum experts: effectively targets the cause of gum problems and bleeding gums\u003c\/li\u003e\n\u003cli\u003eProvides all the benefits of a daily fluoride toothpaste for healthy gums and strong teeth\u003c\/li\u003e\n\u003cli\u003eRecyclable tube carton and cap\u003c\/li\u003e\n\u003cli\u003eMint flavoured toothpaste with flavour enhancing technology for fresh experience\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Corsodyl","offers":[{"title":"Default Title","offer_id":57646127579519,"sku":"113139210","price":6.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_445b40f6-fd0f-4aa0-b8f6-2bc7a944459a.jpg?v=1780087293"},{"product_id":"sensodyne-clinical-protect-deep-clean-toothpaste","title":"Sensodyne Clinical Protect Deep Clean Toothpaste","description":"\u003cp\u003eSensodyne Clinical Repair Deep Clean toothpaste starts to repair sensitive teeth in 2 minutes, for clinically proven sensitivity relief in 14 days. 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It is Oral-B’s best whitening toothpaste with its unique Ionic Technology: It loosens stains without scrubbing, removes stains with Ionic Whitening, protects teeth from future stains and is suitable for sensitive teeth.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWhiter teeth in 1 day by removal of surface stains\u003c\/li\u003e\n\u003cli\u003eLifts surface stains and shields teeth to protect from new stains\u003c\/li\u003e\n\u003cli\u003eToothpaste suitable for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eClinically proven, professionally designed\u003c\/li\u003e\n\u003cli\u003eMint fusion flavor toothpaste\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Sorbitol, Hydrated Silica, Sodium Hexametaphosphate, Disodium Pyrophosphate, Sodium Lauryl Sulfate, Carrageenan, Aroma, Sodium Monofluorophosphate, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Phosphoric Acid, Sodium Chloride, Sucralose, Sodium Hydroxide, Sodium Benzoate, CI 74160, CI 74260, Citric Acid, Sodium Citrate, Potassium Sorbate, Vanillin, Methyl Salicylate, Menthol, Mentha Viridis Leaf Oil, Eugenol, Eugenia Caryophyllus Oil, Cinnamal, Carvone, Benzyl Alcohol, Anethole\u003c\/p\u003e","brand":"Oral-B","offers":[{"title":"Default Title","offer_id":57646128398719,"sku":"113911880","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_02c7ce5d-b11a-4af7-aa5c-c64b707e273f.jpg?v=1780087312"},{"product_id":"colgate-max-white-overnight-teeth-whitening-pen-35-nightly-treatments","title":"Colgate Max White Overnight Teeth Whitening Pen 35 Nightly Treatments","description":"\u003cp\u003eThe patented Colgate Max White Overnight Teeth Whitening Pen reverses 15 years of stains* while you sleep \u0026amp; the whitening pen is enamel safe. *Stains caused by food \u0026amp; drink with 3 weeks continued use.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cp\u003eRadiant, whiter teeth while you sleep, Reverses 15 years of stains caused by food and drink in just 3 weeks with continued use, Enamel safe, Super easy to use in just 4 simple steps, Lasts for 35 nightly treatments and 1-2 clicks of the gel is enough to cover up to 4 teeth at a time\u003c\/p\u003e\u003ch3\u003ePreparation And Usage\u003c\/h3\u003e\u003cp\u003eHOW TO USE\u003cbr\u003eStep 1: After brushing teeth before bed, dry teeth with a tissue.\u003cbr\u003eStep 2: Click until small drop appears on brush. 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Its formula remineralises the tooth’s surface to strengthen your teeth and helps protect enamel against future density loss.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eGlycerin, Aqua, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Sodium Citrate, Aroma, Sodium Gluconate, Carrageenan, Xanthan Gum, Sodium Saccharin, Stannous Fluoride, Cocamidopropyl Betaine, Sodium Hydroxide, Stannous Chloride, Sodium Chloride, Sodium Fluoride, Sucralose, Sodium Benzoate, Citric Acid, Potassium Sorbate, CI 42090\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eActively rebuilds tooth density to extend the life of teeth\u003c\/li\u003e\n\u003cli\u003eHelps stop early-stage cavities\u003c\/li\u003e\n\u003cli\u003eHelps protect enamel against future density loss\u003c\/li\u003e\n\u003cli\u003eStraight peppermint and eucalyptus flavour toothpaste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oral-B","offers":[{"title":"Default Title","offer_id":57646128497023,"sku":"112576469","price":7.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_0748873c-bf4f-4c57-b664-ad816b6876a9.jpg?v=1780087315"},{"product_id":"colgate-total-original-toothpaste","title":"Colgate Total Original Toothpaste","description":"\u003cp\u003eThe Colgate Total Active Prevention Original Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cp\u003efights the root causes* of many oral health problems³ before they begin, 24 hour antibacterial¹ protection, Powerful, patented², preventative technology, Clinically proven, Helps with 8 common oral health problems\u003c\/p\u003e\u003ch2\u003eFurther Description\u003c\/h2\u003e\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. 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This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains*, leaving you with a brilliant smile. And with SmartFoam technology the teeth whitening toothpaste is designed to thoroughly clean all around, while effectively protecting your enamel from tannins.\u003c\/p\u003e\u003cp\u003eThe teeth stain remover toothpaste has been designed with dual-action to remove surface stains caused coffee, tea and wine and helps prevent future discolouration with stain defence. 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With triple benefits in just one toothpaste, you know you're doing a great job. The whitening toothpaste provides cavity protection, freshens breath and helps to keep teeth naturally white with polishing micro-particles that remove surface stains. Three great reasons to keep smiling brightly with Colgate.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Fluoride, Sodium Saccharin, Limonene. 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The deep penetrating foam actively removes surface stains in hard-to-reach areas and nourishing fluoride strengthens enamel. It also actively protects against surface stains for 24 hours with twice daily brushing.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e24 hours surface stains prevention with twice daily brushing\u003c\/li\u003e\n\u003cli\u003eUp to 100% surface stains removal\u003c\/li\u003e\n\u003cli\u003eAdvanced whitening toothpaste\u003c\/li\u003e\n\u003cli\u003eToothpaste with a cool peppermint flavour\u003c\/li\u003e\n\u003cli\u003eClinically proven, professionnaly designed\u003c\/li\u003e\n\u003cli\u003eRecyclable tube, more information on Oral-B website\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFurther Description\u003c\/h3\u003e\u003cp\u003eOral-B 3DWhite Luxe Perfection Toothpaste works to enhance your smile’s beauty, offering both amazing stain-lifting and stain prevention benefits, while protecting your Enamel. 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That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes of many oral health problems. And with clinically proven 24h antibacterial protection and a unique system that stabilises the active prevention ingredient, it's designed for superior performance. Just what you need to protect your smile from future oral health problems. 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Brush your teeth with this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay, while caring for your sensitive teeth.\u003c\/p\u003e\u003cp\u003eUse as part of your daily oral health routine for healthy gums and strong teeth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCorsodyl Gum+ Breath \u0026amp; Sensitivity whitening toothpaste is scientifically proven to target gum problems and bad breath while helping to protect sensitive teeth\u003c\/li\u003e\n\u003cli\u003eThe unique oral care formula targets plaque bacteria deep between the teeth and uses pro-neutra technology to neutralise bad breath bacteria\u003c\/li\u003e\n\u003cli\u003eThis whitening toothpaste helps to remove stains from the tooth surface with twice-daily brushing\u003c\/li\u003e\n\u003cli\u003eUse this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay\u003c\/li\u003e\n\u003cli\u003eFor use as part of your oral health routine, this toothpaste features a great peppermint and sweet spearmint taste\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Corsodyl","offers":[{"title":"Default Title","offer_id":57646135607679,"sku":"112589201","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_9dd80d22-b20c-46bb-b163-eeeff3d15199.jpg?v=1780087441"},{"product_id":"colgate-max-white-luminous-sparkling-mint-whitening-toothpaste-ucxox","title":"Colgate Max White Luminous Sparkling Mint Whitening Toothpaste","description":"\u003cp\u003eThe Colgate Max White Luminous Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. The SmartFoam System thoroughly cleans all around your teeth.\u003c\/p\u003e\u003cp\u003eGet a brilliant clean and whiter teeth when you brush with Colgate Max White Luminous Whitening Toothpaste. This teeth whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile. With its SmartFoam System, it thoroughly cleans everywhere and whitens your teeth. The whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you're protected. Enjoy a confident, whiter smile when you use this teeth whitening toothpaste from Colgate.\u003c\/p\u003e\u003cp\u003e*Helps to reduce plaque with regular brushing.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003eAqua, Sorbitol, Hydrated Silica, PEG-12, Tetrapotassium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Potassium Hydroxide, Cellulose Gum, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, CI 74160. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646135673215,"sku":"105697561","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_76479baf-f0af-4bbf-a2ee-4ed6306e29b6.jpg?v=1780087445"},{"product_id":"sensodyne-clinical-protect-deep-clean-toothpaste-x4rhw","title":"Sensodyne Clinical Protect Deep Clean Toothpaste","description":"\u003cp\u003eSensodyne Clinical Repair Deep Clean toothpaste starts to repair sensitive teeth in 2 minutes, for clinically proven sensitivity relief in 14 days. It rebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones. This toothpaste regenerates the vital layer of protection that sensitive teeth have lost. Contains extra-fine Perlite for superior cleaning action. With a rich foam and a refreshing blend of peppermint \u0026amp; eucalyptus oil.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily use fluoride toothpaste for sensitive teeth; starts to repair sensitive teeth in 2 minutes\u003c\/li\u003e\n\u003cli\u003eWith continued use this Sensodyne toothpaste is clinically proven to provide long-lasting sensitivity relief and help prevent the pain from coming back; 32% more effective cleaning action while being gentle on sensitive teeth\u003c\/li\u003e\n\u003cli\u003eRebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones; With extra-fine Perlite for superior cleaning action whilst being gentle on sensitive areas and enamel\u003c\/li\u003e\n\u003cli\u003eA richly foaming Toothpaste with a refreshing blend of natural peppermint and eucalyptus oil for a pleasant cooling sensation\u003c\/li\u003e\n\u003cli\u003eThis Sensodyne Toothpaste has a recyclable tube, cap and carton\u003c\/li\u003e\n\u003cli\u003eContents: 1x Sensodyne Clinical Repair Deep Clean, Sensitive Toothpaste, 75ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":57646135771519,"sku":"114624364","price":10.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_721427d9-cfcb-44a7-bf52-e8d36c508e38.jpg?v=1780087448"},{"product_id":"colgate-max-white-purple-reveal-teeth-whitening-toothpaste-zpedi","title":"Colgate Max White Purple Reveal Teeth Whitening Toothpaste","description":"\u003cp\u003eColgate's first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones \u0026amp; is safe for your enamel. *Effect is temporary.\u003c\/p\u003e\u003cp\u003eInspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. Colgate Max White Purple Reveal Instant* Teeth Whitening Toothpaste with its optic colour-correcting technology lets you reveal your whiter smile from the first brush. What's more, its efficacy is clinically proven to remove up to 100% of surface stains** caused by food and drink and is enamel-safe for daily use. Our purple toothpaste contains fluoride so your pearly whites get daily cavity protection as well. Don't miss out on the hottest oral beauty trend and try Max White Purple Reveal to instantly* brighten your smile!\u003cbr\u003e*Effect is temporary.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160. 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With a rich foam and a cool blend of peppermint \u0026amp; spearmint.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily use fluoride whitening toothpaste for sensitive teeth; starts to repair sensitive teeth in 2 minutes\u003c\/li\u003e\n\u003cli\u003eWith continued use this Sensodyne whitening toothpaste is clinically proven to provide long-lasting sensitivity relief and help prevent the pain from coming back; 35% better whitening action while being gentle on sensitive teeth\u003c\/li\u003e\n\u003cli\u003eRebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones; with extra-fine Perlite and Silica for superior whitening action\u003c\/li\u003e\n\u003cli\u003eRichly foaming whitening toothpaste with a cool arctic mint blend of peppermint \u0026amp; spearmint for a sophisticated freshness\u003c\/li\u003e\n\u003cli\u003eThis Sensodyne toothpaste has a recyclable tube, cap and carton\u003c\/li\u003e\n\u003cli\u003eContents: 1x Sensodyne Clinical Repair Active White, Sensitive Toothpaste, 75ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sensodyne","offers":[{"title":"Default Title","offer_id":57646135869823,"sku":"114624313","price":10.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_7a80ba49-d1ea-4a35-94ee-c56861a070a7.jpg?v=1780087451"},{"product_id":"colgate-max-white-luminous-teeth-whitening-toothpaste-iwrlv","title":"Colgate Max White Luminous Teeth Whitening Toothpaste","description":"\u003cp\u003eExperience cleaner, whiter teeth with enamel-friendly Colgate Max White Luminous Whitening Toothpaste Multipack 3 x 75ml. The SmartFoam system bursts into action to whiten and thoroughly clean everywhere, even in between teeth. It also freshens breath, so you can enjoy all-around confidence when you smile.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmartFoam system\u003c\/li\u003e\n\u003cli\u003eFreshens breath\u003c\/li\u003e\n\u003cli\u003eEnamel friendly\u003c\/li\u003e\n\u003cli\u003eWhitens teeth\u003c\/li\u003e\n\u003cli\u003eClinically proven to remove up to 100% of surface stains when used twice daily\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAqua, Sorbitol, Hydrated Silica, PEG-12, Tetrapotassium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Potassium Hydroxide, Cellulose Gum, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, CI 74160\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646135968127,"sku":"114042065","price":11.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_9aae3bd3-d4dd-4f47-8b14-fe524c63eed5.jpg?v=1780087453"},{"product_id":"colgate-max-white-ultimate-renewal-whitening-toothpaste-ajore","title":"Colgate Max White Ultimate Renewal Whitening Toothpaste","description":"\u003cp\u003eUnlike regular whitening toothpaste, Max White Ultimate Renew + Protect deeply whitens for 10x whiter teeth* \u0026amp; provides dual colour-correct action! *Vs fluoride toothpaste after 3 days continued use.\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e10x whiter teeth vs fluoride toothpaste after 3 days continued use\u003c\/li\u003e\n\u003cli\u003eWith dual colour-correct action to deeply and instantly whiten - instant effect is temporary\u003c\/li\u003e\n\u003cli\u003eActivShine technology smoothes enamel surface for a brighter smile\u003c\/li\u003e\n\u003cli\u003eProtects teeth from future stains\u003c\/li\u003e\n\u003cli\u003eClinically proven and non-abrasive whitening with deep oxygenated action\u003c\/li\u003e\n\u003cli\u003eThe plastic \u0026amp; carton packaging can be recycled separately\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFurther Description\u003c\/h2\u003e\u003cp\u003eGo dramatic with Colgate's best whitening science for 10x whiter teeth*! Introducing Max White Ultimate Renew + Protect Toothpaste, Colgate's most advanced teeth whitening toothpaste with dual colour-correct action for high impact, sensational whitening results.\u003c\/p\u003e\u003cp\u003eUnlike regular whitening toothpaste that just removes surface stains, this whitening toothpaste instantly** and deeply whitens. The instant** whitening is delivered with blue optic brighteners for a radiant smile that'll light up a room! And with the power of active oxygen molecules that decolourise deep-set stains***, you'll be beaming ear to ear with 10x whiter teeth*! Not only does this whitening toothpaste deeply whiten and remove stains, it also protects your teeth from future stains, so you can keep your brightest smile for longer.\u003c\/p\u003e\u003cp\u003eExperience the power of true teeth whitening with toothpaste that includes innovative ActivShine technology to smooth your enamel surface so it reflects more light for a naturally dazzling finish.\u003c\/p\u003e\u003cp\u003eThe deep oxygenated action in the teeth whitening toothpaste delivers a unique warming, rich foam with improved flavour.\u003c\/p\u003e\u003cp\u003eClinically proven and non-abrasive, Colgate Max White Ultimate Renew + Protect Toothpaste acts as an effective teeth stain remover, working to remove deep-set stains*** from stained teeth. 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Introducing Max White Ultimate Radiance Toothpaste, Colgate's most advanced teeth whitening toothpaste with dual colour-correct action for high impact, sensational whitening results. \u003cbr\u003e\u003cbr\u003eUnlike regular whitening toothpaste that just removes surface stains, this whitening toothpaste instantly** and deeply whitens. The instant** whitening is delivered with blue optic brighteners for a radiant smile that'll light up a room! And with the power of active oxygen molecules that decolourise deep-set stains***, you'll be beaming ear to ear with 10x whiter teeth*! \u003cbr\u003e\u003cbr\u003eExperience the power of true teeth whitening with toothpaste that includes innovative ActivShine technology to smooth your enamel surface so it reflects more light for a naturally dazzling finish. And because it helps to prevent future stains, you'll keep your most radiant smile for longer.\u003cbr\u003e\u003cbr\u003eThe deep oxygenated action in the teeth whitening toothpaste delivers a unique warming, rich foam with improved flavour. \u003cbr\u003e\u003cbr\u003eClinically proven and non-abrasive, Colgate Max White Ultimate Radiance Toothpaste acts as an effective teeth stain remover, working to remove deep-set stains*** from stained teeth. 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That's why Colgate Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented², preventative technology in Colgate's Total Active Prevention Original Toothpaste helps with 8 oral health problems:\u003cbr\u003e1. Gum problems\u003cbr\u003e2. Plaque\u003cbr\u003e3. Tartar\u003cbr\u003e4. Sensitivity\u003cbr\u003e5. Enamel erosion\u003cbr\u003e6. Surface stains \u003cbr\u003e7. Bad breath\u003cbr\u003e8. 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Contains Sodium Fluoride (1450 ppm Fluoride).\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWhitens by removing up to 87% of surface stains\u003c\/li\u003e\n\u003cli\u003eStarts whitening after 1 brush\u003c\/li\u003e\n\u003cli\u003eClinically proven \u0026amp; professionally designed\u003c\/li\u003e\n\u003cli\u003eGives you a white \u0026amp; bright smile\u003c\/li\u003e\n\u003cli\u003eEnamel safe toothpaste\u003c\/li\u003e\n\u003cli\u003eToothpaste with peppermint \u0026amp; spearmint flavour\u003c\/li\u003e\n\u003cli\u003eRecyclable carton \u0026amp; tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oral-B","offers":[{"title":"Default Title","offer_id":57646136459647,"sku":"115897305","price":13.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_8a3ba0fb-9c36-428a-a95e-2183f57f1c52.jpg?v=1780087465"},{"product_id":"oral-b-3d-white-clinical-whitening-restore-diamond-clean-toothpaste","title":"Oral-B 3D White Clinical Whitening Restore Diamond Clean Toothpaste","description":"\u003cp\u003eOral-B ProExpert Advance Science Extra White is professionally designed \u0026amp; clinically proven: it stops issues before they start, helping prevent bacterial plaque effects for 24 hours when used twice a day as well as adhesion to teeth \u0026amp; gums\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cp\u003eProfessionally designed \u0026amp; clinically proven, Stops issues before they start, preventing plaque effects for 24 hours when used twice a day, With Dual Action Cleaning Booster: Stannous Fluoride Complex + anti-plaque Mineral, Inhibits plaque regrowth in hard-to-reach areas, Attacks \u0026amp; helps lift away bacterial plaque, Recyclable Carton \u0026amp; Tube: please recycle me. 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Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth relief with all the benefits of a regular toothpaste.\u003c\/p\u003e\u003cp\u003eWHO IS IT FOR? 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