{"product_id":"colgate-total-active-prevention-enamel-strength-toothpaste-75ml","title":"Colgate Total Active Prevention + Enamel Strength Toothpaste 75ml","description":"\u003cp\u003eColgate Total Active Prevention + Enamel Strength Toothpaste is clinically proven \u0026amp; actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003cp\u003eLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Enamel Strength Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective at fighting a root cause of many common oral health problems and offers 24 hours of antibacterial protection. What's more, this enamel toothpaste is specifically formulated with SLS-free foam that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. It's perfect to help keep your smile healthy if you're prone to tooth enamel loss.\u003c\/p\u003e\u003cp\u003eBeyond teeth cleaning, the powerful, patented, preventative technology in Colgate's Total Active Prevention + Enamel Strength Toothpaste helps with 8 oral health problems:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGum problems\u003c\/li\u003e\n\u003cli\u003eTeeth plaque\u003c\/li\u003e\n\u003cli\u003eTartar\u003c\/li\u003e\n\u003cli\u003eSensitivity\u003c\/li\u003e\n\u003cli\u003eEnamel erosion\u003c\/li\u003e\n\u003cli\u003eSurface stains\u003c\/li\u003e\n\u003cli\u003eBad breath\u003c\/li\u003e\n\u003cli\u003eCavities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy using Colgate Total Active Prevention + Enamel Strength Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause, so you can be confident your smile is protected and taken care of.\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646139769215,"sku":"114679226","price":4.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_f0dce20e-e5bb-4a25-8e68-0a9533525831.jpg?v=1780087566","url":"https:\/\/interactivegroupltd.co.uk\/products\/colgate-total-active-prevention-enamel-strength-toothpaste-75ml","provider":"Interactive Group","version":"1.0","type":"link"}