{"product_id":"colgate-total-active-prevention-original-toothpaste-75ml","title":"Colgate Total Active Prevention Original Toothpaste 75ml","description":"\u003cp\u003eThe Colgate Total Active Prevention Original Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks\u003c\/p\u003e\u003ch2\u003eFurther Description\u003c\/h2\u003e\u003cp\u003eCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Original Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems.\u003cbr\u003e\u003cbr\u003eBeyond teeth cleaning, the powerful, patented², preventative technology in Colgate's Total Active Prevention Original Toothpaste helps with 8 oral health problems:\u003cbr\u003e1. Gum problems\u003cbr\u003e2. Plaque\u003cbr\u003e3. Tartar\u003cbr\u003e4. Sensitivity\u003cbr\u003e5. Enamel erosion\u003cbr\u003e6. Surface stains \u003cbr\u003e7. Bad breath\u003cbr\u003e8. Cavities\u003cbr\u003e\u003cbr\u003eBy using Colgate Total Active Prevention Original Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁵, so you can be confident your smile is protected and taken care of.\u003cbr\u003e\u003cbr\u003e*Plaque reduction before problems occur; helps protect enamel against acid erosion.\u003cbr\u003e¹With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e²US patented.\u003cbr\u003e³Bacterial plaque reduction, with 3 months continued use.\u003cbr\u003e⁴Vs. non-antibacterial fluoride toothpaste.\u003cbr\u003e⁵Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003c\/p\u003e\u003ch2\u003eIngredients\u003c\/h2\u003e\u003cp\u003eGlycerin\u003cbr\u003eAqua\u003cbr\u003eHydrated Silica\u003cbr\u003eSorbitol\u003cbr\u003eCalcium Pyrophosphate\u003cbr\u003eAroma\u003cbr\u003eSodium Lauryl Sulfate\u003cbr\u003eTetrasodium Pyrophosphate\u003cbr\u003eCellulose Gum\u003cbr\u003ePotassium Nitrate\u003cbr\u003eStannous Fluoride\u003cbr\u003eXanthan Gum\u003cbr\u003eSodium Saccharin\u003cbr\u003eCocamidopropyl Betaine\u003cbr\u003eSodium Fluoride\u003cbr\u003eAnethole\u003cbr\u003eBenzyl Alcohol\u003cbr\u003eBeta-Caryophyllene\u003cbr\u003eCarvone\u003cbr\u003eLimonene\u003cbr\u003eMentha Piperita Oil\u003cbr\u003eMentha Viridis Leaf Oil\u003cbr\u003eMenthol\u003cbr\u003ePinene\u003cbr\u003eContains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/p\u003e","brand":"Colgate","offers":[{"title":"Default Title","offer_id":57646126432639,"sku":"114782979","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_d9a87b8a-f121-49b7-a015-83ef9f98a7c3.jpg?v=1780087260","url":"https:\/\/interactivegroupltd.co.uk\/products\/colgate-total-active-prevention-original-toothpaste-75ml","provider":"Interactive Group","version":"1.0","type":"link"}