{"product_id":"loreal-elvive-colour-protect-shampoo","title":"L'Oreal Elvive Colour Protect Shampoo","description":"\u003cp\u003eColoured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Or‰al Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors.\u003c\/p\u003e\u003cp\u003eThe result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*.\u003c\/p\u003e\u003cp\u003eWhat makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily.\u003c\/p\u003e\u003cp\u003e*instrumental test shampoo + conditioner.\u003cbr\u003e**vitamin c derivative\u003c\/p\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntense colour vibrancy for up to 40 washes*\u003c\/li\u003e\n\u003cli\u003ePowered with Pure Vitamin Cg**\u003c\/li\u003e\n\u003cli\u003eHair is Sunproof \u0026amp; Waterproof\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and textures\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Elvive","offers":[{"title":"Default Title","offer_id":57201442587007,"sku":"667814011","price":6.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/0714\/5343\/files\/500x500_28028ef3-261e-4c83-8e27-2c90908364e6.jpg?v=1774354161","url":"https:\/\/interactivegroupltd.co.uk\/products\/loreal-elvive-colour-protect-shampoo","provider":"Interactive Group","version":"1.0","type":"link"}