{"product_id":"nike-mercurial-superfly-10-academy-by-you","title":"Nike Mercurial Superfly 10 Academy By You","description":"\u003cp\u003eIn the Superfly 10 Academy By You, there's no limit to your speed—or your design options. Zigzag through a plethora of choices, from flashy plates to metallic Swoosh logos and pink bases. Then, put the painted pedal down with Air Zoom cushioning in the most responsive Mercurial we've ever made.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBuild a foundation:\u003c\/b\u003e Choose from one of eight base options, including Hyper Turquoise and Royal Pulse, when you start to build your own personal palette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePaint the plate:\u003c\/b\u003e Choose from one of two plate options, black or white, when you start to build your own personal palette. And pick through 12 different lace options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShade the Swoosh design:\u003c\/b\u003e The Swoosh design is flush with big-time hues. Hyper Pink, Pink Foam and Total Orange highlight 10 solid-colour choices. Opting for a metallic Swoosh logo? Then you can go with gold or silver. The six different fade options blend some of our coolest combinations, like Hyper Turquoise and Vivid Purple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAmplified touch:\u003c\/b\u003e The upper is made from NikeSkin with embedded chevrons, which helps provide ball control and truly gives you a feeling of barefoot football.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast traction:\u003c\/b\u003e The wave-like traction pattern is a series of cascading studs, so it engages more surface area of the Air Zoom unit while also providing the appropriate amount of grip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSnug fit:\u003c\/b\u003e We've upgraded the stretch mesh from the previous generation to an adaptable knit that offers flexibility, provides support and brings you closer to the ball. A Dynamic Fit collar wraps your ankle in soft, stretchy fabric for a secure feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNike By You Details:\u003c\/b\u003e Our Members are one of a kind, and your shoes are too. Each pair is proudly made to order, by hand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct details:\u003c\/b\u003e For use on slightly wet, short-grass pitches; Cushioned insole.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is a customized product. 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